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Record:
Author
Hofmeyr, Jan.
Title
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice.
Publication Info
Lansdowne, South Africa : Juta Academic, c2000.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 H7
8 WEEK LOAN
AVAILABLE
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Descript
306p.
ISBN
0702162159
0471495743
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Author
Hofmeyr, Jan.
Subject
Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behavior -- South Africa.
Customer loyalty.
Alt author
Rice, Butch.
Descript
306p.
ISBN
0702162159
0471495743
Author
Hofmeyr, Jan.
Subject
Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behavior -- South Africa.
Customer loyalty.
Alt author
Rice, Butch.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.525 H7
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behavior -- South Africa.
Customer loyalty.
Descript
306p.
Alt author
Rice, Butch.
ISBN
0702162159
0471495743
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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