LEADER 00000nam 2200229 a 4500
001 0273655051
007 t
008 020930s2002 enk r 000 eng d
020 0273655051
040 CURLBL
050 4 HD 69 B7 R5
100 1 Riezebos, H. J.,|d1960-
245 10 Brand management :|ba theoretical and practical approach /
|cRik Riezebos with Bas Kist and Gert Kootstra.
260 Harlow :|bFinancial Times Prentice Hall,|c2003.
300 331p.
650 0 Brand name products.
650 0 Product management.
700 1 Kist, Bas.
700 1 Kootstra, Gert.
|