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Title Commercial communication in the digital age : information or disinformation? / edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann.
Publication Info Boston/Berlin : De Gruyter, [2017]



Descript viii, 270 pages : illustrations ; 23 cm.
Contents Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies.
Note .
ISBN 9783110416503 (hardcover)
9783110416794 (pdf)
9783110416831 (epub)
Click on the terms below to find similar items in the catalogue
Series Age of access? grundfragen der informationsgesellschaft, 7
Subject Advertising.
Mass media -- Economic aspects.
Alt author Siegert, Gabriele.
Rimscha, Bjørn von, 1978-
Grubenmann, Stephanie.
Descript viii, 270 pages : illustrations ; 23 cm.
Contents Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies.
Note .
ISBN 9783110416503 (hardcover)
9783110416794 (pdf)
9783110416831 (epub)
Series Age of access? grundfragen der informationsgesellschaft, 7
Subject Advertising.
Mass media -- Economic aspects.
Alt author Siegert, Gabriele.
Rimscha, Bjørn von, 1978-
Grubenmann, Stephanie.

Subject Advertising.
Mass media -- Economic aspects.
Descript viii, 270 pages : illustrations ; 23 cm.
Contents Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources and consumer tribe integrators -- List of contributors : short biographies.
Note .
Alt author Siegert, Gabriele.
Rimscha, Bjørn von, 1978-
Grubenmann, Stephanie.
ISBN 9783110416503 (hardcover)
9783110416794 (pdf)
9783110416831 (epub)

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