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Author Roman, Kenneth.
Title How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.
Alternative Title The new how to advertise
Publication Info London : Kogan Page, 2003.
Edition 3rd ed. / Kenneth Roman and Jane Maas, with Martin Nisenholtz.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R7  8 WEEK LOAN  AVAILABLE

Descript 218p.
Edition 3rd ed. / Kenneth Roman and Jane Maas, with Martin Nisenholtz.
Note Previous ed. published as: The new how to advertise, 1992.
ISBN 0749438495
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Author Roman, Kenneth.
Subject Advertising.
Alt author Roman, Kenneth.
Maas, Jane.
Nisenholtz, Martin.
Alternative Title The new how to advertise
Descript 218p.
Edition 3rd ed. / Kenneth Roman and Jane Maas, with Martin Nisenholtz.
Note Previous ed. published as: The new how to advertise, 1992.
ISBN 0749438495
Author Roman, Kenneth.
Subject Advertising.
Alt author Roman, Kenneth.
Maas, Jane.
Nisenholtz, Martin.
Alternative Title The new how to advertise
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 R7  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Descript 218p.
Note Previous ed. published as: The new how to advertise, 1992.
Alt author Roman, Kenneth.
Maas, Jane.
Nisenholtz, Martin.
ISBN 0749438495

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