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Record:
Author
Levy, Sidney J., 1921-
Title
Brands, consumers, symbols, and research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
Publication Info
Thousand Oaks, Calif. : Sage, c1999.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1 L6
8 WEEK LOAN
DUE 11-04-24
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Descript
590p.
ISBN
0761916970
0761916962
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Author
Levy, Sidney J., 1921-
Subject
Marketing -- United States.
Advertising -- United States.
Consumer behavior -- United States.
Alt author
Rook, Dennis W.
Descript
590p.
ISBN
0761916970
0761916962
Author
Levy, Sidney J., 1921-
Subject
Marketing -- United States.
Advertising -- United States.
Consumer behavior -- United States.
Alt author
Rook, Dennis W.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.1 L6
8 WEEK LOAN
DUE 11-04-24
Subject
Marketing -- United States.
Advertising -- United States.
Consumer behavior -- United States.
Descript
590p.
Alt author
Rook, Dennis W.
ISBN
0761916970
0761916962
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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