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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Rust, Roland T.
Title
Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
Publication Info
New York : Free Press, 2000.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF5415.5 R9
8 WEEK LOAN
AVAILABLE
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Descript
292p.
ISBN
0684864665
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Author
Rust, Roland T.
Subject
Customer services.
Customer relations.
Marketing.
Strategic planning.
Alt author
Zeithaml, Valarie A.
Lemon, Katherine Newell.
Descript
292p.
ISBN
0684864665
Author
Rust, Roland T.
Subject
Customer services.
Customer relations.
Marketing.
Strategic planning.
Alt author
Zeithaml, Valarie A.
Lemon, Katherine Newell.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF5415.5 R9
8 WEEK LOAN
AVAILABLE
Subject
Customer services.
Customer relations.
Marketing.
Strategic planning.
Descript
292p.
Alt author
Zeithaml, Valarie A.
Lemon, Katherine Newell.
ISBN
0684864665
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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