LEADER 00000nam 2200253 a 4500
001 0684864665
007 t
008 041001s2000 ny a r 001 eng
020 0684864665
040 CURLLC
050 4 HF5415.5 R9
100 1 Rust, Roland T.
245 10 Driving customer equity :|bhow customer lifetime value is
reshaping corporate strategy /|cRoland T. Rust, Valarie A.
Zeithaml, Katherine N. Lemon.
260 New York :|bFree Press,|c2000.
300 292p.
650 0 Customer services.
650 0 Customer relations.
650 0 Marketing.
650 0 Strategic planning.
700 1 Zeithaml, Valarie A.
700 1 Lemon, Katherine Newell.
|