Subject |
Business -- Research.
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|
Business -- Research -- Data processing.
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Descript |
xxxiii, 833 pages : illustrations ; 27 cm |
Content |
text txt |
|
still image sti |
Media |
unmediated n |
Carrier |
volume nc |
Note |
Previous edition: 2016. |
Contents |
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. |
Alt author |
Lewis, Philip, 1945- author.
|
|
Thornhill, Adrian, author.
|
ISBN |
9781292208787 |
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1292208783 |
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