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Author Schultz, Don E.
Title IMC : the next generation : five steps for delivering value and measuring returns using market communication / Don E. Schultz, Heidi F. Schultz.
Publication Info New York : McGraw-Hill, c2004.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE

Descript 408p.
ISBN 0071416625
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Author Schultz, Don E.
Subject Marketing.
Business communication.
Brand name products.
Customer services.
Alt author Schultz, Heidi F.
Descript 408p.
ISBN 0071416625
Author Schultz, Don E.
Subject Marketing.
Business communication.
Brand name products.
Customer services.
Alt author Schultz, Heidi F.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE

Subject Marketing.
Business communication.
Brand name products.
Customer services.
Descript 408p.
Alt author Schultz, Heidi F.
ISBN 0071416625

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