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BJL CLASSMARK
KDL CLASSMARK
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Record 4 of 7
Record:
Author
Schultz, Don E.
Uniform Title
Integrated marketing communications
Title
The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Publication Info
Lincolnwood, Ill. : NTC Business Books, c1994.
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LOCATION
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STATUS
BJL 5th Floor
HF 5415.123 S3
8 WEEK LOAN
AVAILABLE
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Descript
218p.
Note
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.
ISBN
0844234524
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Author
Schultz, Don E.
Subject
Communication in marketing.
Alt author
Tannenbaum, Stanley I.
Lauterborn, Robert F.
Descript
218p.
Note
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.
ISBN
0844234524
Author
Schultz, Don E.
Subject
Communication in marketing.
Alt author
Tannenbaum, Stanley I.
Lauterborn, Robert F.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.123 S3
8 WEEK LOAN
AVAILABLE
Subject
Communication in marketing.
Descript
218p.
Note
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.
Alt author
Tannenbaum, Stanley I.
Lauterborn, Robert F.
ISBN
0844234524
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