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Record:
Author
Mohr, Jakki J.
Title
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Publication Info
Upper Saddle River : Pearson Education International, c2005.
Edition
2nd ed.
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BJL Teaching Reserve
658.8 MOH
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Descript
450p.
Edition
2nd ed.
ISBN
0131230239
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Author
Mohr, Jakki J.
Subject
High technology industries -- Marketing.
Alt author
Sengupta, Sanjit.
Slater, Stanley F.
Descript
450p.
Edition
2nd ed.
ISBN
0131230239
Author
Mohr, Jakki J.
Subject
High technology industries -- Marketing.
Alt author
Sengupta, Sanjit.
Slater, Stanley F.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.8 MOH
UNTIL CLOSING
ASK at the Reading Room
Subject
High technology industries -- Marketing.
Descript
450p.
Alt author
Sengupta, Sanjit.
Slater, Stanley F.
ISBN
0131230239
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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