LEADER 00000nam 2200241 u 4500 001 12000019485 003 UkLCURL 008 980211s1998 us a b 001 0 eng 020 0132056186 035 (UkLU-K)000019485 040 DLC|cDLC|dDLC 049 |jCU|k12000019485|ll 050 4 HF 5415.123 S6 082 658.8/02|221 100 1 Sirgy, M. Joseph 245 10 Integrated marketing communications :|ba systems approach /|cM. Joseph Sirgy 260 Upper Saddle River, N.J :|bPrentice Hall,|cc1998 300 312p. 650 0 Communication in marketing.
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