LEADER 00000nam 2200000 a 4500
001 0757528708
003 UkHlHU
020 0757528708
040 UkHlHU
050 4 HF 5823 S6
100 1 Smith, Allen E.
245 10 Advertising campaign:|bthe fundamentals of planning,
designing, implementing and evaluating advertising
campaigns.
250 2nd ed.
260 Dubuque, Iowa :|bKendall Hunt,|cc2004.
300 529 p.
650 0 Advertising campaigns.
650 0 Communication in marketing.
|