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Author Smith, Allen E.
Title Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.
Publication Info Dubuque, Iowa : Kendall Hunt, c2004.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S6  8 WEEK LOAN  AVAILABLE

Descript 529 p.
Edition 2nd ed.
ISBN 0757528708
Click on the terms below to find similar items in the catalogue
Author Smith, Allen E.
Subject Advertising campaigns.
Communication in marketing.
Descript 529 p.
Edition 2nd ed.
ISBN 0757528708
Author Smith, Allen E.
Subject Advertising campaigns.
Communication in marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 S6  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns.
Communication in marketing.
Descript 529 p.
ISBN 0757528708

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