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Author Smith, Craig Allen, 1949 Feb. 4-
Title Presidential campaign communication : the quest for the White House / Craig Allen Smith.
Publication Info Cambridge ; Malden, Mass. : Polity Press, c2010.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JA 85.2 U6 S6  8 WEEK LOAN  AVAILABLE
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Descript ix, 278 p. : ill. ; 25 cm.
Contents Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
ISBN 9780745646091 (pbk.)
9780745646084
0745646093
0745646085
 Click on the terms below to find similar items in the catalogue
Author Smith, Craig Allen, 1949 Feb. 4-
Subject Communication in politics -- United States.
Political campaigns -- United States.
Presidents -- United States -- Election.
Descript ix, 278 p. : ill. ; 25 cm.
Contents Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
ISBN 9780745646091 (pbk.)
9780745646084
0745646093
0745646085
Author Smith, Craig Allen, 1949 Feb. 4-
Subject Communication in politics -- United States.
Political campaigns -- United States.
Presidents -- United States -- Election.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 4th Floor  JA 85.2 U6 S6  8 WEEK LOAN  AVAILABLE

Subject Communication in politics -- United States.
Political campaigns -- United States.
Presidents -- United States -- Election.
Descript ix, 278 p. : ill. ; 25 cm.
Contents Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
ISBN 9780745646091 (pbk.)
9780745646084
0745646093
0745646085
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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