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Title Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £2.5m / edited and introduced by Charlie Snow.
Publication Info London : WARC, 2011.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE

Descript xxiv, 350 p. : ill. (some col.), ports. ; 26 cm.
ISBN 9781841162249 (hbk.) :
1841162248 (hbk.) :
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Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Snow, Charlie.
World Advertising Research Centre.
Descript xxiv, 350 p. : ill. (some col.), ports. ; 26 cm.
ISBN 9781841162249 (hbk.) :
1841162248 (hbk.) :
Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Snow, Charlie.
World Advertising Research Centre.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE

Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Descript xxiv, 350 p. : ill. (some col.), ports. ; 26 cm.
Alt author Snow, Charlie.
World Advertising Research Centre.
ISBN 9781841162249 (hbk.) :
1841162248 (hbk.) :

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