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Record:
Author
Jones, Susan K., 1949-
Title
Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies / Susan K. Jones, Ted Spiegel.
Publication Info
Mason, OH : Thomson, 2003.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 J7
8 WEEK LOAN
AVAILABLE
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Descript
232p.
ISBN
0538727195
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Author
Jones, Susan K., 1949-
Subject
Marketing.
Internet marketing.
Electronic commerce.
Alt author
Spiegel, Ted.
Descript
232p.
ISBN
0538727195
Author
Jones, Susan K., 1949-
Subject
Marketing.
Internet marketing.
Electronic commerce.
Alt author
Spiegel, Ted.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 J7
8 WEEK LOAN
AVAILABLE
Subject
Marketing.
Internet marketing.
Electronic commerce.
Descript
232p.
Alt author
Spiegel, Ted.
ISBN
0538727195
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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