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AUTHORS (1-7 of 7)
Stone Merlin 1948
1
Mark
  Consumer insight : how to use data and market research to get closer to your customer
Stone, Merlin, 1948-
London : Kogan Page, c2004.   		c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.834 STO  UNTIL CLOSING  ASK at the Reading Room
2
Mark
  CRM in financial services : a practical guide to making customer relationship management work
Foss, Bryan.
London : Kogan Page, 2002.   		2002
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HG 173 F7  8 WEEK LOAN  AVAILABLE
3
Mark
  Customer relationship marketing : get to know your customers and win their loyalty
Stone, Merlin, 1948-
London : Kogan Page in association with Marketing magazine, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.5 S8  8 WEEK LOAN  AVAILABLE
4
Mark
  The definitive guide to direct & interactive marketing : how to select, reach and retain the right c
Stone, Merlin, 1948-
Harlow : Financial Times Prentice Hall, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.84 STO  4 WEEK LOAN  LOST IN LIB
5
Mark
  A enlarged European community and the less developed countries
Lipton, Michael.
Brighton : U. of Sussex, 1970.   		1970
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HC 241.25 U4 L7  8 WEEK LOAN  AVAILABLE
6
Mark
  Leisure services marketing.
Stone, Merlin, 1948-
Croner Publications, 1990.   		1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  790 STO  4 WEEK LOAN  AVAILABLE
7
Mark
  Serving the customer- is information technology a bridge or a barrier?

London : City University Business School, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5001 C58 W9(151)  8 WEEK LOAN  AVAILABLE
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