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Author Parente, Donald, author.
Title Advertising campaign strategy : a guide to marketing communication plans.
Publisher Australia : Cengage Learning, [2015]
Copyright date ©2015
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE

Descript xxiii, 401 pages : illustrations ; 24 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note Previous edition: 2006.
ISBN 9781133434801
1133434800
Click on the terms below to find similar items in the catalogue
Author Parente, Donald, author.
Subject Advertising campaigns.
Communication in marketing.
Alt author Strausbaugh-Hutchinson, Kirsten L., author.
Descript xxiii, 401 pages : illustrations ; 24 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note Previous edition: 2006.
ISBN 9781133434801
1133434800
Author Parente, Donald, author.
Subject Advertising campaigns.
Communication in marketing.
Alt author Strausbaugh-Hutchinson, Kirsten L., author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5837 P2  4 WEEK LOAN  AVAILABLE

Subject Advertising campaigns.
Communication in marketing.
Descript xxiii, 401 pages : illustrations ; 24 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Note Previous edition: 2006.
Alt author Strausbaugh-Hutchinson, Kirsten L., author.
ISBN 9781133434801
1133434800

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