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Author Sudharshan, Devanathan.
Title Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.
Publication Info Englewood Cliffs, N.J. : Prentice-Hall, c1998.


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 BJL Reading Room 1st floor HDC  HF 5415.13 S9  4 WEEK LOAN  AVAILABLE
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Descript xvii, 446 p. : ill. ; 25 cm.
ISBN 0024182648
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Author Sudharshan, Devanathan.
Subject Marketing -- Management.
Strategic planning.
Competition.
Descript xvii, 446 p. : ill. ; 25 cm.
ISBN 0024182648
Author Sudharshan, Devanathan.
Subject Marketing -- Management.
Strategic planning.
Competition.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 S9  4 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Strategic planning.
Competition.
Descript xvii, 446 p. : ill. ; 25 cm.
ISBN 0024182648
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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