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Author Petty, Richard E.
Title Theories of attitude change / Richard E. Petty, Rao H. Unnava, Alan J. Strathman.
Alternative Title Handbook of consumer behavior


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 BJL Basement b  Photocopy Collection  24 HOURS  ASK at the Reading Room

Descript pp.241-280 (ch.7).
Note from: Handbook of consumer behavior / edited by Thomas S. Robertson, Harold H. Kassarjian. -Englewood Cliffs, N.J.: Prentice-Hall, 1991.
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Author Petty, Richard E.
Alt author Strathman, Alan J.
Unnava, Rao H.
Alternative Title Handbook of consumer behavior
Descript pp.241-280 (ch.7).
Note from: Handbook of consumer behavior / edited by Thomas S. Robertson, Harold H. Kassarjian. -Englewood Cliffs, N.J.: Prentice-Hall, 1991.
Author Petty, Richard E.
Alt author Strathman, Alan J.
Unnava, Rao H.
Alternative Title Handbook of consumer behavior
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Basement b  Photocopy Collection  24 HOURS  ASK at the Reading Room

Descript pp.241-280 (ch.7).
Note from: Handbook of consumer behavior / edited by Thomas S. Robertson, Harold H. Kassarjian. -Englewood Cliffs, N.J.: Prentice-Hall, 1991.
Alt author Strathman, Alan J.
Unnava, Rao H.

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