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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Wertime, Kent.
Title
Building brands & believers : how to connect with consumers using archetypes.
Publication Info
Singapore : Wiley, 2002.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.3 W4
8 WEEK LOAN
AVAILABLE
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Descript
267p.
ISBN
0470820675
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Author
Wertime, Kent.
Subject
Brand choice.
Marketing -- Psychological aspects.
Consumer behavior.
Archetype (Psychology)
Descript
267p.
ISBN
0470820675
Author
Wertime, Kent.
Subject
Brand choice.
Marketing -- Psychological aspects.
Consumer behavior.
Archetype (Psychology)
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.3 W4
8 WEEK LOAN
AVAILABLE
Subject
Brand choice.
Marketing -- Psychological aspects.
Consumer behavior.
Archetype (Psychology)
Descript
267p.
ISBN
0470820675
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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