LEADER 00000nam 2200229 a 4500
001 0470820675
007 t
008 040507s2002 si a r 001 eng
020 0470820675
040 CURLLC
050 4 HF 5415.3 W4
100 1 Wertime, Kent.
245 10 Building brands & believers :|bhow to connect with
consumers using archetypes.
260 Singapore :|bWiley,|c2002.
300 267p.
650 0 Brand choice.
650 0 Marketing|xPsychological aspects.
650 0 Consumer behavior.
650 0 Archetype (Psychology)
|