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Author McDonald, Malcolm.
Title Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Publication Info Chichester : Wiley, 2011.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
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Descript 495p.
Edition 3rd ed.
ISBN 9780470979099 (pbk.)
0470979097 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author McDonald, Malcolm.
Subject Service industries -- Marketing.
Service industries -- Planning.
Alt author Frow, Pennie.
Payne, Adrian.
Descript 495p.
Edition 3rd ed.
ISBN 9780470979099 (pbk.)
0470979097 (pbk.)
Author McDonald, Malcolm.
Subject Service industries -- Marketing.
Service industries -- Planning.
Alt author Frow, Pennie.
Payne, Adrian.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 M1  8 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Service industries -- Planning.
Descript 495p.
Alt author Frow, Pennie.
Payne, Adrian.
ISBN 9780470979099 (pbk.)
0470979097 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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