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Mark   Media Year
HD 66.2 L7 : Virtual teams : people working across boundaries with technology / Jessica Lipnack and Jeffrey Stamps.; BJL     
      Virtual teams : people working across boundaries with technology / Jessica Lipnack and Jeffrey Stamps BJL  BOOK 2000
HD69.B7    
      Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. BJL  BOOK 2006
      CoolBrands : an insight into some of Britain's coolest brands. BJL  BOOK c2007
HD 69 B7 A1    
      Brand leadership / David A. Aaker, Erich Joachimsthaler. BJL  BOOK 2002
      Building strong brands. BJL  BOOK 2002
HD 69 B7 B5 : Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.; BJL     
      Beyond branding : how the new values of transparency and integrity are changing the world of brands / BJL  BOOK c2003
HD 69 B7 B8    
      Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, BJL  BOOK 1993
      Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad [and others]. BJL  BOOK c2003
      Brands : the new wealth creators / edited by Susannah Hart and John Murphy. BJL  BOOK c1998
      Brands : visions and values / edited by John Goodchild and Clive Callow. BJL  BOOK c2001
HD69.B7 B879 2009 : Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside.; Online materials     
      Business-to-business brand management [electronic resource] : theory, research and executive case stu Online materials  EBOOKS 2009
HD 69 B7 C4 : The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.; BJL     
      The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband. BJL  BOOK 2006
HD69.B7 C43 2002eb : Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.; Online materials     
      Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen Online materials  EBOOKS 2002
HD 69 B7 C8 : The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove.; BJL     
      The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, BJL  BOOK 2003
HD 69 B7 D2    
      Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. BJL  BOOK c2002
      Competitive success : how branding adds value. BJL  BOOK 2010
      Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malc BJL  BOOK 1998
      From brand vision to brand evaluation : the strategic process of growing and strengthening brands / L BJL  BOOK 2006
HD 69 B7 E4 : The essential brand book : over 100 techniques to increase brand value.; BJL     
      The essential brand book : over 100 techniques to increase brand value. BJL  BOOK 2000
HD 69 B7 F8 : The mental world of brands : mind, memory and brand success / Giep Franzen, Margot Bouwman.; BJL     
      The mental world of brands : mind, memory and brand success / Giep Franzen, Margot Bouwman. BJL  BOOK 2001
HD 69 B7 F9 : The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.; BJL     
      The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan. BJL  BOOK 2000
HD 69 B7 H4 : What is branding? / Matthew Healey.; BJL     
      What is branding? / Matthew Healey. BJL  BOOK 2010
HD69.B7 H55 2001 : The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.; BJL     
      The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. BJL  BOOK 2001
HD 69 B7 H6 : The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.; BJL     
      The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. BJL  BOOK 2001
HD 69 B7 H7 : The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.; BJL     
      The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. BJL  BOOK c2008
HD 69 B7 I3 : The corporate brand / Nicholas Ind.; BJL     
      The corporate brand / Nicholas Ind. BJL  BOOK 1997
HD 69 B7 K1    
      The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vi BJL  BOOK c2009
      The new strategic brand management : creating and sustaining brand equity long term. BJL  BOOK 2004
      The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapfe BJL  BOOK 2008
      Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. BJL  BOOK 1997
HD 69 B7 K2    
      Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. BJL  BOOK c2012
      Strategic brand management : building, measuring and managing brand equity. BJL  BOOK 1998
      Strategic brand management : building, measuring, and managing brand equity. BJL  BOOK 2003
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. BJL  BOOK c2008
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. BJL  BOOK c2013
HD69.B7 K45 2020    
      Strategic brand management : building, measuring, and managing brand equity. Online materials  EBOOKS 2020
      Strategic brand management : building, measuring, and managing brand equity. BJL  BOOK 2020
HD69.B7 K46 2005 : Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.; Online materials     
      Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Online materials  EBOOKS c2005
HD 69 B7 K8 : B2B brand management / Philip Kotler, Waldemar Pfoertsch.; BJL     
      B2B brand management / Philip Kotler, Waldemar Pfoertsch. BJL  BOOK 2006
HD 69 B7 K9 : Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.; BJL     
      Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. St BJL  BOOK c2007
HD 69 B7 L1 : Managing brands : a contemporary perspective / Sylvie Laforet.; BJL     
      Managing brands : a contemporary perspective / Sylvie Laforet. BJL  BOOK c2010
HD 69 B7 L2 : The case for B2B branding : pulling away from the business to business pack.; BJL     
      The case for B2B branding : pulling away from the business to business pack. BJL  BOOK c2005
HD 69 B7 L7    
      Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. BJL  BOOK 2010
      Brandchild : remarkable insights into the minds of today's global kids and their relationships with b BJL  BOOK 2003
HD69.B7 .L898 2014eb : Luxury brands in emerging markets / edited by Glyn Atwal, Douglas Bryson.; Online materials     
      Luxury brands in emerging markets / edited by Glyn Atwal, Douglas Bryson. Online materials  EBOOKS 2014
HD 69 B7 L9 : Brands : the logos of the global economy.; BJL     
      Brands : the logos of the global economy. BJL  BOOK 2004
HD 69 B7 M3 : Smart things to know about brands & branding.; BJL     
      Smart things to know about brands & branding. BJL  BOOK 1999
HD 69 B7 N7 : Customize the brand : make it more desirable and profitable.; BJL     
      Customize the brand : make it more desirable and profitable. BJL  BOOK 2003
HD 69 B7 N8 : Method in the madness : a practical guide to brand management.; BJL     
      Method in the madness : a practical guide to brand management. BJL  BOOK 2003
HD 69 B7 Q1 : Branded : the buying and selling of teenagers / Alissa Quart.; BJL     
      Branded : the buying and selling of teenagers / Alissa Quart. BJL  BOOK 2003
HD 69 B7 R5    
      The 22 immutable laws of branding / Al Ries and Laura Ries. BJL  BOOK 2000
      Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstr BJL  BOOK 2003
HD 69 B7 S3 : Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.; BJL     
      Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlo BJL  BOOK 2002
HD69.B7 S362 2006 : Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].; BJL     
      Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... BJL  BOOK 2006
HD 69 B7 T2    
      Advanced brand management : from vision to valuation. BJL  BOOK c2002
      The brand gym : a practical workout for boosting brand and business. BJL  BOOK c2003
      Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout. BJL  BOOK c2004
HD 69 B7 U5    
      Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy BJL  BOOK 2002
      Understanding brands : by 10 people who do / edited by Don Cowley. BJL  BOOK 1996
HD69.B7 V357 2003 : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; BJL     
      Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge BJL  BOOK 2003
HD 69 B7 W5 / q : Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.; BJL     
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. BJL  BOOK 2013
HD 69 B7 W9 : The world's greatest brands / edited by Nicholas Kochan.; BJL     
      The world's greatest brands / edited by Nicholas Kochan. BJL  BOOK 1996
HD69.B87 B87 2013 : Business analysis and leadership : influencing change / edited by Penny Pullan and James Archer.; Online materials     
      Business analysis and leadership : influencing change / edited by Penny Pullan and James Archer. Online materials  EBOOKS 2013
HD69.B87 C33 2010 : Business analysis techniques [electronic resource] : 72 essential tools for success / James Cadle, Debra Paul, and Paul Turner.; Online materials     
      Business analysis techniques [electronic resource] : 72 essential tools for success / James Cadle, De Online materials  EBOOKS 2010
HD69.C6 : Journal of practical consulting [electronic resource].; Online materials     
      Journal of practical consulting [electronic resource]. Online materials  EJOURNALS 2006-
HD 69 C6 A6 : Flawed advice and the management trap : how managers can when know they're getting good advice and when they're not.; BJL     
      Flawed advice and the management trap : how managers can when know they're getting good advice and wh BJL  BOOK c2000
HD 69 C6 A7 : The economics and sociology of management consulting / Thomas Armbrüster.; BJL     
      The economics and sociology of management consulting / Thomas Armbrüster. BJL  BOOK 2006
HD 69 C6 B5    
      Flawless consulting : a guide to getting your expertise used. BJL  BOOK c2000
      Management consulting : a guide for students / David Biggs. BJL  BOOK c2010
HD 69 C6 B8 / q : A man in management : autobiographical notes / by E.F.L. Brech.; BJL     
      A man in management : autobiographical notes / by E.F.L. Brech. BJL  BOOK 2007
HD 69 C6 B9 : Essential tools for management consulting : tools, models and approaches for clients and consultants / Simon A. Burtonshaw-Gunn.; BJL     
      Essential tools for management consulting : tools, models and approaches for clients and consultants BJL  BOOK 2010
HD 69 C6 C5 : Managing consultants : consultancy as the management of impressions.; BJL     
      Managing consultants : consultancy as the management of impressions. BJL  BOOK 1995
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