LEADER 00000nam 2200217 a 4500 001 r600011094220 003 UkLCURL 008 061002s2006 gw a 001 0 eng d 020 3540253602 020 9783540253600 040 GyWOHg|beng|cGyWOH 049 |jCU|k160001109422|lr|m2 050 4 HD 69 B7 K8 100 1 Kotler, Philip. 245 10 B2B brand management /|cPhilip Kotler, Waldemar Pfoertsch. 260 Berlin :|bSpringer,|c2006. 300 357p. 650 0 Brand name products|xManagement. 650 0 Product management. 650 0 Relationship marketing. 700 1 Pfoertsch, Waldemar.
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