LEADER 00000cam 2200253 a 4500
001 04b3193531x
003 UkLCURL
008 100426s2010 enk 000 0 eng d
020 9780077117481|q(pbk.)
020 0077117484|q(pbk.)
035 (OCoLC)609376883|z(OCoLC)460040236
035 (OCoLC)ocn609376883
035 (UkLeU)b3193531x
040 SITPL|cSITPL|dBTCTA|dYDXCP
049 |jCU|k04b3193531x|lo
050 4 HD 69 B7 L1
100 1 Laforet, Sylvie.
245 10 Managing brands :|ba contemporary perspective /|cSylvie
Laforet.
260 Maidenhead, Berks. :|bMcGraw-Hill Higher Education,
|cc2010.
300 xxiv, 412 p. :|bill. ;|c27 cm.
650 0 Brand name products|xManagement.
650 0 Brand name products|xValuation.
