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Author Chandler, Jon.
Title Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.
Publication Info London ; Thousand Oaks, CA : Sage, 2002.



Descript xvi, 140 p.
Note .
ISBN 9781412903967
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Author Chandler, Jon.
Series Qualitative market research ; v. 5
Subject Business names.
Brand name products.
New products.
Marketing research.
Qualitative research.
Alt author ebrary, Inc.
Owen, Mike, 1956-
Descript xvi, 140 p.
Note .
ISBN 9781412903967
Author Chandler, Jon.
Series Qualitative market research ; v. 5
Subject Business names.
Brand name products.
New products.
Marketing research.
Qualitative research.
Alt author ebrary, Inc.
Owen, Mike, 1956-

Subject Business names.
Brand name products.
New products.
Marketing research.
Qualitative research.
Descript xvi, 140 p.
Note .
Alt author ebrary, Inc.
Owen, Mike, 1956-
ISBN 9781412903967

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