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Author Davis, Scott M., 1964-
Title Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn.
Publication Info San Francisco, Calif. : Jossey-Bass, c2002.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE

Descript 299p.
ISBN 0787962554
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Author Davis, Scott M., 1964-
Series Jossey-Bass business & management series
Subject Brand name products.
Product management.
Alt author Dunn, Michael.
Descript 299p.
ISBN 0787962554
Author Davis, Scott M., 1964-
Series Jossey-Bass business & management series
Subject Brand name products.
Product management.
Alt author Dunn, Michael.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 D2  8 WEEK LOAN  AVAILABLE

Subject Brand name products.
Product management.
Descript 299p.
Alt author Dunn, Michael.
ISBN 0787962554

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