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Record:
Author
Franzen, Giep.
Title
The mental world of brands : mind, memory and brand success / Giep Franzen, Margot Bouwman.
Publication Info
Henley-on-Thames : World Advertising Research Centre, 2001.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 F8
8 WEEK LOAN
AVAILABLE
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Descript
466p.
ISBN
1841160814
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Author
Franzen, Giep.
Subject
Brand name products.
Advertising -- Psychological aspects.
Alt author
Bouwman, Margot.
Descript
466p.
ISBN
1841160814
Author
Franzen, Giep.
Subject
Brand name products.
Advertising -- Psychological aspects.
Alt author
Bouwman, Margot.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 F8
8 WEEK LOAN
AVAILABLE
Subject
Brand name products.
Advertising -- Psychological aspects.
Descript
466p.
Alt author
Bouwman, Margot.
ISBN
1841160814
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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