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Author Nilson, Torsten H., 1949-
Title Customize the brand : make it more desirable and profitable.
Publication Info Chichester : Wiley, 2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N7  8 WEEK LOAN  AVAILABLE

Descript 179p.
ISBN 0470848227
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Author Nilson, Torsten H., 1949-
Subject Brand name products.
Trademarks.
Market segmentation.
Descript 179p.
ISBN 0470848227
Author Nilson, Torsten H., 1949-
Subject Brand name products.
Trademarks.
Market segmentation.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 N7  8 WEEK LOAN  AVAILABLE

Subject Brand name products.
Trademarks.
Market segmentation.
Descript 179p.
ISBN 0470848227

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