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Author Gibbs, Richard, 1955-
Title Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
Alternative Title Strategic alliances and marketing partnerships
Publication Info London : Kogan Page, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE

Descript 235p.
ISBN 0749454849 (hbk.)
9780749454845 (hbk.)
Click on the terms below to find similar items in the catalogue
Author Gibbs, Richard, 1955-
Subject Strategic alliances (Business)
Relationship marketing.
Marketing.
Alt author Humphries, Andrew, 1949-
Alternative Title Strategic alliances and marketing partnerships
Descript 235p.
ISBN 0749454849 (hbk.)
9780749454845 (hbk.)
Author Gibbs, Richard, 1955-
Subject Strategic alliances (Business)
Relationship marketing.
Marketing.
Alt author Humphries, Andrew, 1949-
Alternative Title Strategic alliances and marketing partnerships
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 S8 G4  8 WEEK LOAN  AVAILABLE

Subject Strategic alliances (Business)
Relationship marketing.
Marketing.
Descript 235p.
Alt author Humphries, Andrew, 1949-
ISBN 0749454849 (hbk.)
9780749454845 (hbk.)

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