Subject |
Strategic alliances (Business)
|
Descript |
xv, 424 pages ; 25 cm |
Content |
text txt |
Media |
unmediated n |
Carrier |
volume nc |
Note |
Revised edition of the authors' Strategic alliance management, 2012. |
Contents |
Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding alliances -- International alliances -- Asymmetrical alliances -- Cross-sector alliances -- Coopetition alliances -- Multi-partner alliances -- Alliance portfolios -- Alliance networks -- Business ecosystems -- Alliance co-evolution -- Alliance professionals -- Alliance teams -- Alliance capabilities -- Strategic alliance management : science and art -- Appendix -- Notes -- References -- Index. |
Alt author |
Vos, Pepijn, author.
|
|
Burgers, Koen, author.
|
ISBN |
9781138684676 |
|
1138684678 |
|