LEADER 00000nam 2200253 4500
001 DAW11850028
008 080911s2009 enkae b 001 0 eng
020 0749454849|q(hbk.)
020 9780749454845|q(hbk.)
040 StDuBDS|beng|cStDuBDS|dUk
050 4 HD 69 S8 G4
100 1 Gibbs, Richard,|d1955-
245 10 Strategic alliances & marketing partnerships :|bgaining
competitive advantage through collaboration and partnering
/|cRichard Gibbs and Andrew Humphries.
246 30 Strategic alliances and marketing partnerships
260 London :|bKogan Page,|c2009.
300 235p.
650 0 Strategic alliances (Business)
650 0 Relationship marketing.
650 0 Marketing.
700 1 Humphries, Andrew,|d1949-
