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Author Palmer, Adrian (Adrian James), 1955-
Title Principles of services marketing / Adrian Palmer.
Publication Info Maidenhead : McGraw-Hill, 2005.
Edition 4th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 P1  4 WEEK LOAN  AVAILABLE

Descript 575p.
Edition 4th ed.
Note Previous ed.: 2001.
ISBN 0077107942
0012980846
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Author Palmer, Adrian (Adrian James), 1955-
Subject Service industries -- Marketing.
Marketing.
Descript 575p.
Edition 4th ed.
Note Previous ed.: 2001.
ISBN 0077107942
0012980846
Author Palmer, Adrian (Adrian James), 1955-
Subject Service industries -- Marketing.
Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 P1  4 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Marketing.
Descript 575p.
Note Previous ed.: 2001.
ISBN 0077107942
0012980846

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