1 online resource (x, 348 pages) : color illustrations
Content
text txt
Media
computer c
Carrier
online resource cr
Contents
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
Note
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Unlimited number of concurrent users. UkHlHU
ISBN
9780231542821 (electronic bk.)
0231542828 (electronic bk.)
9780231174824 (hardcover ; alkaline paper)
0231174829 (hardcover ; alkaline paper)
Click on the terms below to find similar items in the catalogue
1 online resource (x, 348 pages) : color illustrations
Content
text txt
Media
computer c
Carrier
online resource cr
Contents
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
1 online resource (x, 348 pages) : color illustrations
Content
text txt
Media
computer c
Carrier
online resource cr
Contents
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
