HF5410-5417.5 : Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts.; Online materials
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts.
Online materials
EBOOKS
2022
HF 5410 M345 / q : Marketing.; BJL
Marketing.
BJL
PERIODICAL
2015
HF5410 .M395 : Marketing theory [electronic resource].; Online materials
Marketing theory [electronic resource].
Online materials
EJOURNALS
c2001-
HF 5411 R4 : Rethinking marketing : developing a new understanding of markets / [edited by] Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski.; BJL
Rethinking marketing : developing a new understanding of markets / [edited by] Håkan Håkansson, Debbi
BJL
BOOK
c2004
HF 5411 R7 : Romancing the market / [edited by] Stephen Brown, Anne Marie Doherty and Bill Clarke.; BJL
Romancing the market / [edited by] Stephen Brown, Anne Marie Doherty and Bill Clarke.
BJL
BOOK
1998
HF 5412 C7 : Companion encyclopedia of marketing / edited by Michael J. Baker.; BJL
Companion encyclopedia of marketing / edited by Michael J. Baker.
BJL
BOOK
1995
HF 5412 I2 : The IEBM encyclopedia of marketing / edited by Michael J. Baker.; BJL
The IEBM encyclopedia of marketing / edited by Michael J. Baker.
BJL
BOOK
2001
HF 5412 I4 : The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.; BJL
The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.
BJL
BOOK
2001
HF 5412 K8 : Dictionary of marketing.; BJL
Dictionary of marketing.
BJL
BOOK
1995
HF 5412 L7 : Glossaire anglais-français du marketing = English-French glossary of marketing terms.; BJL
Glossaire anglais-français du marketing = English-French glossary of marketing terms.
BJL
BOOK
1977
HF 5412 M1
Macmillan dictionary of marketing and advertising.
BJL
BOOK
1984
Macmillan dictionary of marketing and advertising / [edited by] Michael J. Baker.
BJL
BOOK
1998
HF 5412 R8 : Dictionary of marketing and advertising.; BJL
Dictionary of marketing and advertising.
BJL
BOOK
1995
HF 5412 Y1 : The international dictionary of marketing : over 2000 professional terms & techniques.; BJL
The international dictionary of marketing : over 2000 professional terms & techniques.
BJL
BOOK
2002
HF 5413 C8 : Marketing, morality and the natural environment.; BJL
Marketing, morality and the natural environment.
BJL
BOOK
2000
HF 5413 F9 : Sustainable marketing : managerial-ecological issues.; BJL
Sustainable marketing : managerial-ecological issues.
BJL
BOOK
1999
HF 5413 G7 : The green marketing manifesto / John Grant.; BJL
The green marketing manifesto / John Grant.
BJL
BOOK
c2007
HF 5413 G8 : Greener marketing : a global perspective on greening marketing practice / dited by Martin Charter and Michael Jay Polonsky.; BJL
Greener marketing : a global perspective on greening marketing practice / dited by Martin Charter and
BJL
BOOK
c1999
HF5413 .L5 2016 : Environmental advertising in China and the USA : desire to go green / Xinghua Li.; Online materials
Environmental advertising in China and the USA : desire to go green / Xinghua Li.
Online materials
EBOOKS
2016
HF 5413 M8 : Green goods? : consumers, product labels and the environment.; BJL
Green goods? : consumers, product labels and the environment.
BJL
BOOK
1997
HF 5413 P3 : Environmental marketing management : meeting the green challenge / Ken Peattie.; BJL
Environmental marketing management : meeting the green challenge / Ken Peattie.
BJL
BOOK
1995
HF5413 .P48 : Sustainable marketing : a holistic approach / Mark Peterson.; BJL
Sustainable marketing : a holistic approach / Mark Peterson.
BJL
BOOK
2021
HF 5414 A2 : Cause for concern : results-oriented cause marketing.; BJL
Cause for concern : results-oriented cause marketing.
BJL
BOOK
c2006
HF 5414 A5
Social marketing in the 21st century.
BJL
BOOK
c2006
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
BJL
BOOK
2003
HF5414 .E1794 2013 : Social marketing [electronic resource] / Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood and Alan Tapp.; Online materials
Social marketing [electronic resource] / Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spot
Online materials
EBOOKS
2013
HF 5414 E9 : Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].; BJL
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [edito
BJL
BOOK
c2007
HF 5414 H2 : Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.; BJL
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
BJL
BOOK
2001
HF 5414 H3
Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.
BJL
BOOK
2014
Social marketing : why should the Devil have all the best tunes? / Gerard Hastings.
BJL
BOOK
2007
HF 5414 K8
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
BJL
BOOK
c2002
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
BJL
BOOK
1996
HF 5414 P9 : Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.; BJL
Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
BJL
BOOK
2001
HF 5414 S6 : Social marketing / Lynne Eagle ... [et al.]; BJL
Social marketing / Lynne Eagle ... [et al.]
BJL
BOOK
2013
HF 5414 W4 / q : Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.; BJL
Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.
BJL
BOOK
c1999
HF5415
Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Online materials
EBOOKS
2015
A review of British organised markets.
BJL
BOOK
HF 5415 A2
Cause related marketing : who cares wins.
BJL
BOOK
1999
Marketing strategies for competitive advantage.
BJL
BOOK
2000
HF 5415 A3 : Empirical foundations of marketing : research findings in the behavioral and management sciences.; BJL
Empirical foundations of marketing : research findings in the behavioral and management sciences.
BJL
BOOK
1969
HF 5415 A4 : The Financial Times guide to marketing : from advertising to Zen.; BJL
The Financial Times guide to marketing : from advertising to Zen.
BJL
BOOK
1996
HF 5415 A5 : Free : how today's smartest businesses profit by giving something for nothing / Chris Anderson.; BJL
Free : how today's smartest businesses profit by giving something for nothing / Chris Anderson.
BJL
BOOK
c2010
HF 5415 A7
Marketing : an introduction / Gary Armstrong, Philip Kotler.
BJL
BOOK
1999
Marketing : an introduction / Gary Armstrong, Philip Kotler.
BJL
BOOK
2005
Marketing : an introduction / Gary Armstrong ... [et al.].
BJL
BOOK
2009
Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan.
BJL
BOOK
2015
HF 5415 B1
Marketing / Paul Baines, Chris Fill, and Kelly Page.
BJL
BOOK
2008
Marketing strategy and management.
BJL
BOOK
1985
Marketing strategy and management.
BJL
BOOK
2000
New consumer marketing : managing a living demand system / Susan Baker with Margrit Bass.
BJL
BOOK
2002
HF 5415 B2 : Marketing theory and metatheory.; BJL
Marketing theory and metatheory.
BJL
BOOK
1970
HF 5415 B3 : Markets, market control and marketing reform : selected papers.; BJL
Markets, market control and marketing reform : selected papers.
BJL
BOOK
1968
HF 5415 B4 : Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie.; BJL
Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie.
BJL
BOOK
c2012
HF 5415 B5 : Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata.; BJL
Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata.
BJL
BOOK
2009
HF5415 .B53 2022 : Contemporary marketing [electronic resource] / Boone & Kurtz.; Online materials
Contemporary marketing [electronic resource] / Boone & Kurtz.
Online materials
EBOOKS
2022
HF 5415 B6
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
BJL
BOOK
1997
Essentials of marketing.
BJL
BOOK
1998
Essentials of marketing.
BJL
BOOK
2000
Essentials of marketing / Jim Blythe.
BJL
BOOK
c2005
How to conduct consumer and opinion research : the sampling survey in operation.
BJL
BOOK
1946
HF 5415 B7 : Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz.; BJL
Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz.
BJL
BOOK
2005
HF 5415 B8
Distribution of consumable goods : an economic study.
BJL
BOOK
1932
Essentials of marketing / Frances Brassington, Stephen Pettitt.
BJL
BOOK
2005
Essentials of marketing / Frances Brassington, Stephen Pettitt.
BJL
BOOK
2013
Marketing : the retro revolution.
BJL
BOOK
2001
6 additional entries
HF 5415 B86 : European journal of marketing.; BJL
European journal of marketing.
BJL
PERIODICAL
2005
HF 5415 B9
Advanced cases in marketing management / by E.C. Bursk and S.A.Greyser.
BJL
BOOK
1968
Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
BJL
BOOK
2009
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik.
BJL
BOOK
c2004
Marketing.
BJL
BOOK
c2006
HF 5415 C2 : Basic marketing : principles and practice.; BJL
Basic marketing : principles and practice.
BJL
BOOK
1992
HF 5415 C3
Business monitor : retailing.
BJL
PERIODICAL
1996
Business monitor : wholesaling.
BJL
PERIODICAL
1995
Report of the Census of distribution committee / chairman : Sir Richard V.N.Hopkins.
BJL
BOOK
1946
Sector review : motor trades.
BJL
PERIODICAL
1998