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BJL CLASSMARKS (1-3 of 3)
HF 5415 S3
1
Mark
  Financial management of the marketing function...
Schiff, Michael.
New York : Financial Executives Research Foundation, 1962.  
1962
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
2
Mark
  IMC : the next generation : five steps for delivering value and measuring returns using market commu
Schultz, Don E.
New York : McGraw-Hill, c2004.  
c2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
3
Mark
  Persuasion in marketing : the dynamics of marketing's great untapped resource
Schwerin, Horace S.
New York : Wiley, 1981.  
1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415 S3  8 WEEK LOAN  AVAILABLE
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