LEADER 00000cam 2200229 a 4500
001 b0000a971662
003 UkLCURL
008 050725s2005 enk 000 0 eng
020 0750662484
040 BDS
049 |jCU|k20000a971662|lb
050 4 HF 5415.1 S6
100 1 Smith, Brian D.
245 10 Making marketing happen :|bhow great companies make
strategic marketing planning work for them /|cBrian D.
Smith.
260 Oxford :|bElsevier Butterworth-Heinemann,|c2005.
300 377p.
650 0 Marketing|xPlanning.
650 0 Strategic planning.
|