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Author Ambler, Tim.
Title Marketing and the bottom line : the marketing metrics that will pump up cash flow.
Publication Info London : FT Prentice Hall, 2003.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.122 A4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.122 A4  8 WEEK LOAN  AVAILABLE

Descript 320p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 0273661949
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Author Ambler, Tim.
Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.
Descript 320p.
Edition 2nd ed.
Note Previous ed.: 2000.
ISBN 0273661949
Author Ambler, Tim.
Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.122 A4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.122 A4  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Cost effectiveness -- Measurement.
Corporate profits.
Descript 320p.
Note Previous ed.: 2000.
ISBN 0273661949

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