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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Clow, Kenneth E.
Title
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Publication Info
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.
Edition
2nd ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.123 C6
8 WEEK LOAN
AVAILABLE
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Descript
538p. + 1 CD-ROM.
Edition
2nd ed.
Note
Includes 1 CD-ROM.
ISBN
0131405462
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Author
Clow, Kenneth E.
Subject
Communication in marketing.
Advertising.
Alt author
Baack, Donald.
Descript
538p. + 1 CD-ROM.
Edition
2nd ed.
Note
Includes 1 CD-ROM.
ISBN
0131405462
Author
Clow, Kenneth E.
Subject
Communication in marketing.
Advertising.
Alt author
Baack, Donald.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.123 C6
8 WEEK LOAN
AVAILABLE
Subject
Communication in marketing.
Advertising.
Descript
538p. + 1 CD-ROM.
Note
Includes 1 CD-ROM.
Alt author
Baack, Donald.
ISBN
0131405462
Persistent link to this item
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