Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record: Previous Record Next Record
Author Andrews, J. Craig, author.
Title Advertising, promotion, and other aspects of integrated marketing communications.
Publisher Australia : Cengage, [2018]
©2018
Edition 10th edition / J. Craig Andrews, Terence A. Shimp.


Click on the following to:
Go to eBook
Go to eBook
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Descript xix, 635 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition 10th edition / J. Craig Andrews, Terence A. Shimp.
Note Previous edition: 2013.
4 concurrent users. UkHlHU
ISBN 9781337514248 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Andrews, J. Craig, author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Alt author Shimp, Terence A., author.
Descript xix, 635 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition 10th edition / J. Craig Andrews, Terence A. Shimp.
Note Previous edition: 2013.
4 concurrent users. UkHlHU
ISBN 9781337514248 (e-book)
Author Andrews, J. Craig, author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Alt author Shimp, Terence A., author.

Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Descript xix, 635 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2013.
4 concurrent users. UkHlHU
Alt author Shimp, Terence A., author.
ISBN 9781337514248 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Links and services for this item:

Persistent link to this item
Click link and copy URL from browser navigation toolbar