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Author Floch, Jean-Marie, 1947-2001.
Title Semiotics, marketing, and communication : beneath the signs, the strategies / translated by Robin Orr-Bodkin.
Publication Info New York : Palgrave, 2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 F6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 F6  8 WEEK LOAN  AVAILABLE

Descript 225p.
Note Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
ISBN 9780333760147
033376014X
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Author Floch, Jean-Marie, 1947-2001.
Series International marketing series
Subject Communication in marketing -- France.
Semiotics.
Descript 225p.
Note Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
ISBN 9780333760147
033376014X
Author Floch, Jean-Marie, 1947-2001.
Series International marketing series
Subject Communication in marketing -- France.
Semiotics.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 F6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 F6  8 WEEK LOAN  AVAILABLE

Subject Communication in marketing -- France.
Semiotics.
Descript 225p.
Note Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
ISBN 9780333760147
033376014X

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