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Author Yadin, Daniel L.
Title Creative marketing communications : a practical guide to planning, skills and techniques.
Publication Info London : Kogan Page, 2001.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 Y1  8 WEEK LOAN  AVAILABLE

Descript 343p.
Edition 3rd ed.
ISBN 0749434589
Click on the terms below to find similar items in the catalogue
Author Yadin, Daniel L.
Series Marketing in action series
Subject Advertising.
Public relations.
Advertising copy.
Marketing -- Management.
Communication in marketing.
Descript 343p.
Edition 3rd ed.
ISBN 0749434589
Author Yadin, Daniel L.
Series Marketing in action series
Subject Advertising.
Public relations.
Advertising copy.
Marketing -- Management.
Communication in marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 Y1  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Public relations.
Advertising copy.
Marketing -- Management.
Communication in marketing.
Descript 343p.
ISBN 0749434589

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