LEADER 00000nam 2200241 a 4500
001 033376014x
007 t
008 011107s2000 xxu rb 001 eng
020 9780333760147
020 033376014X
040 CURLLC
041 1 engfre
050 4 HF 5415.123 F6
100 1 Floch, Jean-Marie,|d1947-2001.
245 10 Semiotics, marketing, and communication :|bbeneath the
signs, the strategies /|ctranslated by Robin Orr-Bodkin.
260 New York :|bPalgrave,|c2000.
300 225p.
440 0 International marketing series
500 Ch. 1-5 were originally published in Sémiotique, marketing
et communication (1990); ch. 6 was originally published in
International Journal of research in marketing, v. 4
(1988), and ch. 7 was originally published in Identiés
visuelles (1995) and in translation in Visual identities
(2000).
650 0 Communication in marketing|zFrance.
650 0 Semiotics.
