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Mark   Media Year
HF 5415.122 S6 : Ethics in marketing / N. Craig Smith, John A. Quelch.; BJL     
      Ethics in marketing / N. Craig Smith, John A. Quelch. BJL  BOOK 1996
HF 5415.122 T2 : Dynamic practice development : selling skills and techniques for the professions.; BJL     
      Dynamic practice development : selling skills and techniques for the professions. BJL  BOOK 2003
HF 5415.123 A3 : Successful marketing communications : a practical guide to planning and implementation.; BJL     
      Successful marketing communications : a practical guide to planning and implementation. BJL  BOOK 2001
HF5415.123 .A5 2018 : Advertising, promotion, and other aspects of integrated marketing communications.; Online materials     
      Advertising, promotion, and other aspects of integrated marketing communications. Online materials  EBOOKS 2018
HF 5415.123 B6    
      Essentials of marketing communications / Jim Blythe. BJL  BOOK 2003
      Marketing communications / Jim Blythe. BJL  BOOK 2000
HF 5415.123 B8    
      Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. BJL  BOOK 2011
      A practical guide to integrated marketing communications. BJL  BOOK 1998
HF 5415.123 B9 : Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.; BJL     
      Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. BJL  BOOK 1997
HF 5415.123 C6 : Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.; BJL     
      Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. BJL  BOOK c2004
HF 5415.123 C7 / q : Marketing communications management : concepts and theories, cases and practices / Paul Copley.; BJL     
      Marketing communications management : concepts and theories, cases and practices / Paul Copley. BJL  BOOK 2004
HF 5415.123 D1 : Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith.; BJL     
      Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. BJL  BOOK c2010
HF 5415.123 E1    
      Herd : how to change mass behaviour by harnessing our true nature / Mark Earls. BJL  BOOK c2007
      Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd. BJL  BOOK 2014
HF 5415.123 E2    
      Marketing communications / John Egan. BJL  BOOK 2007
      Marketing communications / John Egan. BJL  BOOK 2015
HF5415.123 .E24 : Marketing communications / Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd.; BJL     
      Marketing communications / Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd. BJL  BOOK 2021
HF5415.123 .E24 2020 : Marketing communications [electronic resource] / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd.; Online materials     
      Marketing communications [electronic resource] / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Online materials  EBOOKS 2020
HF 5415.123 F4    
      Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen E. Fil BJL  BOOK c2005
      Marketing communications : brands, experiences and participation / Chris Fill. BJL  BOOK 2013
      Marketing communications : contexts, strategies and applications. BJL  BOOK 2002
      Marketing communications : discovery, creation and conversations. BJL  BOOK 2016
2 additional entries    
HF 5415.123 F6 : Semiotics, marketing, and communication : beneath the signs, the strategies / translated by Robin Orr-Bodkin.; BJL     
      Semiotics, marketing, and communication : beneath the signs, the strategies / translated by Robin Orr BJL  BOOK 2000
HF 5415.123 G6 : Public relations in the marketing mix : introducing vulnerability relations.; BJL     
      Public relations in the marketing mix : introducing vulnerability relations. BJL  BOOK c1984
HF 5415.123 H2 : The handbook of international marketing communications / edited by Sylvester O. Monye.; BJL     
      The handbook of international marketing communications / edited by Sylvester O. Monye. BJL  BOOK 2000
HF 5415.123 H3 : Business-to-business marketing communications.; BJL     
      Business-to-business marketing communications. BJL  BOOK 1998
HF 5415.123 I6    
      Contemporary issues in corporate and marketing communications : 11th International Conference on Corp BJL  BOOK 2006
      Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore. BJL  BOOK 1996
      Integrated marketing communications / [edited with contributions by] David Pickton and Amanda Broderi BJL  BOOK 2001
      Integrated marketing communications / David Pickton, Amanda Broderick. BJL  BOOK 2004
HF 5415.123 J86 : Journal of marketing communications.; BJL     
      Journal of marketing communications. BJL  PERIODICAL 2011
HF 5415.123 K6    
      Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker. BJL  BOOK 2004
      Marketing communications : principles and practice. BJL  BOOK 1999
HF 5415.123 M3    
      Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel. BJL  BOOK 2005
      Marketing communications / Ludi Koekemoer, editor. BJL  BOOK 2004
      Marketing communications classics : an international collection of classic and contemporary papers / BJL  BOOK 2000
HF 5415.123 N4 : Networks in marketing / Dawn Iacobucci, editor.; BJL     
      Networks in marketing / Dawn Iacobucci, editor. BJL  BOOK c1996
HF 5415.123 O3 : Developing a creative and innovative integrated marketing communications plan : a working model.; BJL     
      Developing a creative and innovative integrated marketing communications plan : a working model. BJL  BOOK 1998
HF 5415.123 O9 : Integrated marketing communications / Hans Ouwersloot and Tom Duncan.; BJL     
      Integrated marketing communications / Hans Ouwersloot and Tom Duncan. BJL  BOOK c2008
HF 5415.123 P3 : Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.; BJL     
      Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van d BJL  BOOK 2004
HF 5415.123 P4 : Strategic integrated marketing communications / Larry Percy.; BJL     
      Strategic integrated marketing communications / Larry Percy. BJL  BOOK 2008
HF5415.123 .P45 : Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.; BJL     
      Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van d BJL  BOOK 2021
HF5415.123 .P45 2018 : Marketing communications [electronic resource] : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.; Online materials     
      Marketing communications [electronic resource] : a European perspective / Patrick de Pelsmacker, Magg Online materials  EBOOKS 2018
HF 5415.123 R2 : A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].; BJL     
      A reader in marketing communications / edited by Philip J. Kitchen ... [et al.]. BJL  BOOK 2005
HF 5415.123 R8 : Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.; BJL     
      Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. BJL  BOOK 2005
HF 5415.123 S3    
      Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. BJL  BOOK c1993
      The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenb BJL  BOOK c1994
HF 5415.123 S5    
      Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, BJL  BOOK c2013
      Advertising, promotion, and other aspects of integrated marketing communications. BJL  BOOK 2018
      Advertising, promotion & supplemental aspects of integrated marketing communications. BJL  BOOK c2003
      Integrated marketing communications in advertising and promotion / Terence A. Shimp. BJL  BOOK c2007
      Integrated marketing communications in advertising and promotion / Terence A. Shimp. BJL  BOOK 2010
HF 5415.123 S6    
      Integrated marketing communications : a systems approach / M. Joseph Sirgy BJL  BOOK c1998
      Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor. BJL  BOOK 2002
      Marketing communications : an integrated approach / P. R. Smith, Jonathan Taylor. BJL  BOOK 2004
      Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. BJL  BOOK 2011
      Strategic marketing communications : new ways to build and integrate communications / P.R. Smith, Chr BJL  BOOK 1999
HF 5415.123 V2 : Marketing communication : principles and practice.; BJL     
      Marketing communication : principles and practice. BJL  BOOK 2001
HF 5415.123 Y1 : Creative marketing communications : a practical guide to planning, skills and techniques.; BJL     
      Creative marketing communications : a practical guide to planning, skills and techniques. BJL  BOOK 2001
HF 5415.123 Y4 : Integrated marketing communications : the holistic approach.; BJL     
      Integrated marketing communications : the holistic approach. BJL  BOOK 1998
HF 5415.124 C7 / q : Compendium of marketing information sources.; BJL     
      Compendium of marketing information sources. BJL  BOOK 1988
HF 5415.124 H1 : Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.; BJL     
      Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer. BJL  BOOK 1999
HF5415.125 : AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer experience / Katie King.; Online materials     
      AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer Online materials  EBOOKS 2022
HF 5415.125 B5    
      Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lino BJL  BOOK 1997
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry BJL  BOOK 2000
HF 5415.125 C4    
      Brandmaps : the competitive marketing strategy game. BJL  BOOK 1994
      BRANDS : a marketing game. BJL  BOOK 1995
HF 5415.125 L7 : Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berry.; BJL     
      Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berr BJL  BOOK 2001
HF 5415.125 W3 : Data-driven business models.; BJL     
      Data-driven business models. BJL  BOOK 2005
HF 5415.1255 H2 : Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.; BJL     
      Branding your business : promoting your business, attracting customers and standing out in the market BJL  BOOK c2008
HF5415.1255 .H65 2010 : Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.; BJL     
      Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Dougl BJL  BOOK 2010
HF5415.1255 .K34 2021 : Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Barbara Kahn.; Online materials     
      Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Online materials  EBOOKS 2021
HF 5415.1255 N6 : Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.; BJL     
      Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer. BJL  BOOK 2012
HF 5415.1255 P4 : Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.; BJL     
      Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spille BJL  BOOK c2011
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