LEADER 00000nam 22002658a 4500
001 99016122025
003 UkLCURL
008 120704s2012 enka 000 0 eng|d
020 9780230341685|q(hbk.)
020 0230341683|q(hbk.)
035 (Uk)016122025
040 StDuBDS|beng|cStDuBDS
049 |jCU|k99016122025|lb|m-
050 4 HF 5415.1255 N6
082 04 658.827|223
100 1 Nickles, Elizabeth.
245 10 Brandstorm :|bsurviving and thriving in the consumer-led
marketplace /|cLiz Nickles with Savita Iyer.
260 New York ;|aBasingstoke :|bPalgrave Macmillan,|c2012.
300 243p.
650 0 Branding (Marketing)
650 0 Brand name products.
650 0 Product management.
700 1 Iyer, Savita.
