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Author
Drozdenko, Ronald G.
Title
Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
Publication Info
Thousand Oaks, Calif. : Sage Pub., c2002.
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LOCATION
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BJL 5th Floor
HF 5415.126 D7
8 WEEK LOAN
AVAILABLE
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Descript
398p.
ISBN
0761923578
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Author
Drozdenko, Ronald G.
Subject
Database marketing.
Electronic commerce.
Alt author
Drake, Perry D.
Descript
398p.
ISBN
0761923578
Author
Drozdenko, Ronald G.
Subject
Database marketing.
Electronic commerce.
Alt author
Drake, Perry D.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.126 D7
8 WEEK LOAN
AVAILABLE
Subject
Database marketing.
Electronic commerce.
Descript
398p.
Alt author
Drake, Perry D.
ISBN
0761923578
Persistent link to this item
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