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Author McDonald, William J.
Title Direct marketing : an integrated approach.
Publication Info Boston : Irwin/McGraw-Hill, c1998.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 M1  8 WEEK LOAN  AVAILABLE

Descript 532p. + 4 floppy discs.
Note Includes 4 floppy discs.
ISBN 0075617439
Click on the terms below to find similar items in the catalogue
Author McDonald, William J.
Subject Direct marketing -- Case studies.
Direct marketing.
Descript 532p. + 4 floppy discs.
Note Includes 4 floppy discs.
ISBN 0075617439
Author McDonald, William J.
Subject Direct marketing -- Case studies.
Direct marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 M1  8 WEEK LOAN  AVAILABLE

Subject Direct marketing -- Case studies.
Direct marketing.
Descript 532p. + 4 floppy discs.
Note Includes 4 floppy discs.
ISBN 0075617439

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