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Mark   Media Year
HF 5415.124 H1 : Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.; BJL     
      Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer. BJL  BOOK 1999
HF 5415.125 B5    
      Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Lino BJL  BOOK 1997
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry BJL  BOOK 2000
HF 5415.125 C4    
      Brandmaps : the competitive marketing strategy game. BJL  BOOK 1994
      BRANDS : a marketing game. BJL  BOOK 1995
HF5415.125 .J68 : Journal of computational science [electronic resource].; Online materials     
      Journal of computational science [electronic resource]. Online materials  EJOURNALS 2010-
HF 5415.125 L7 : Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berry.; BJL     
      Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berr BJL  BOOK 2001
HF 5415.125 W3 : Data-driven business models.; BJL     
      Data-driven business models. BJL  BOOK 2005
HF5415.1255 .B717 2015 : The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.; Online materials     
      The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella. Online materials  EBOOKS 2015
HF5415.1255 .C48 2007 : Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck.; Online materials     
      Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck. Online materials  EBOOKS c2007
HF 5415.1255 H2 : Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.; BJL     
      Branding your business : promoting your business, attracting customers and standing out in the market BJL  BOOK c2008
HF5415.1255 .H65 2010 : Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.; BJL     
      Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Dougl BJL  BOOK 2010
HF5415.1255 .K463 2014 : Brand and talent / Kevin Keohane.; Online materials     
      Brand and talent / Kevin Keohane. Online materials  EBOOKS 2014
HF5415.1255 .K68 2010 : Ingredient branding [electronic resource] : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.; Online materials     
      Ingredient branding [electronic resource] : making the invisible visible / Philip Kotler, Waldemar Pf Online materials  EBOOKS c2010
HF 5415.1255 N6 : Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.; BJL     
      Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer. BJL  BOOK 2012
HF 5415.1255 P4 : Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.; BJL     
      Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spille BJL  BOOK c2011
HF5415.1255 .S38 2013 : Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza.; Online materials     
      Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza. Online materials  EBOOKS 2013
HF 5415.1255 T2 : Project branding : using marketing to win the hearts and minds of stakeholders.; BJL     
      Project branding : using marketing to win the hearts and minds of stakeholders. BJL  BOOK 2014
HF5415.1255 .Y68 2014 : Brand media strategy : integrated communications planning in the digital era / Antony Young.; Online materials     
      Brand media strategy : integrated communications planning in the digital era / Antony Young. Online materials  EBOOKS 2014
HF5415.126 : Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.; BJL     
      Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty. BJL  BOOK c2005
HF 5415.126 B6 : Commmonsense direct marketing.; BJL     
      Commmonsense direct marketing. BJL  BOOK 2000
HF5415.126 .D567 : Direct (Stamford, Conn.); Online materials     
      Direct [electronic resource]. Online materials  EJOURNALS c2009
HF 5415.126 D7 : Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.; BJL     
      Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. D BJL  BOOK c2002
HF 5415.126 H8    
      The customer loyalty solution : what works (and what doesn't) in customer loyalty programs. BJL  BOOK 2003
      Strategic database marketing : the masterplan for starting and managing a profitable, custom[er]-base BJL  BOOK c2000
HF 5415.126 I6 : International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft .... [et al.].; BJL     
      International direct marketing : principles, best practices, marketing facts / edited by Manfred Kraf BJL  BOOK 2007
HF 5415.126 J4 : Profitable direct marketing.; BJL     
      Profitable direct marketing. BJL  BOOK 1998
HF5415.126 .J682 : Journal of direct marketing (Online); Online materials     
      Journal of direct marketing [electronic resource]. Online materials  EJOURNALS 1997
HF 5415.126 M1 : Direct marketing : an integrated approach.; BJL     
      Direct marketing : an integrated approach. BJL  BOOK c1998
HF5415.126 .M843 2014 : Multi-channel marketing ecosystems : [creating connected customer experiences] / edited by Markus Stahlberg and Ville Maila.; Online materials     
      Multi-channel marketing ecosystems : [creating connected customer experiences] / edited by Markus Sta Online materials  EBOOKS 2014
HF 5415.126 M9 : Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.; BJL     
      Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin. BJL  BOOK 2002
HF 5415.126 N2 : Direct marketing : strategy, planning, execution.; BJL     
      Direct marketing : strategy, planning, execution. BJL  BOOK 2000
HF 5415.126 N6 : Successful network marketing for the 21st century.; BJL     
      Successful network marketing for the 21st century. BJL  BOOK 1995
HF 5415.126 O5 : Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.; BJL     
      Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans BJL  BOOK 2004
HF 5415.126 R7    
      Integrated direct marketing. BJL  BOOK 1995
      Opt-in marketing : increase sales exponentially with consensual marketing / Ernan Roman, Scott Hornst BJL  BOOK 2004
HF 5415.126 S2 : Direct and interactive marketing / Adrian Sargeant, Douglas C. West.; BJL     
      Direct and interactive marketing / Adrian Sargeant, Douglas C. West. BJL  BOOK 2001
HF 5415.126 S3 : Desktop database marketing / Jack Schmid, Alan Weber.; BJL     
      Desktop database marketing / Jack Schmid, Alan Weber. BJL  BOOK c1998
HF 5415.126 S8 : Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.; BJL     
      Successful direct marketing methods : interactive, database, and customer-based marketing for digital BJL  BOOK c2008
HF 5415.126 T1    
      Principles of direct and database marketing / Alan Tapp. BJL  BOOK 2001
      Principles of direct and database marketing. BJL  BOOK 2005
HF 5415.126 T4 : Direct marketing in practice / Brian Thomas and Matthew Housden.; BJL     
      Direct marketing in practice / Brian Thomas and Matthew Housden. BJL  BOOK 2002
HF5415.12615 .G46 2014 : Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc.; Online materials     
      Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle- Online materials  EBOOKS 2014
HF5415.12615 .Z87 2010 : Neuromarketing [electronic resource] : exploring the brain of the consumer / Leon Zurawicki.; Online materials     
      Neuromarketing [electronic resource] : exploring the brain of the consumer / Leon Zurawicki. Online materials  EBOOKS 2010
HF5415.1263 : Business-To-Business Marketing Management: Strategies, Cases and Solutions; Online materials     
      Business-To-Business Marketing Management: Strategies, Cases and Solutions Online materials  EBOOKS 2012
HF 5415.1263 A5 : Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.; BJL     
      Business market management : understanding, creating, and delivering value / James C. Anderson, James BJL  BOOK 1999
HF 5415.1263 B5 : Business to business marketing : a value-driven approach.; BJL     
      Business to business marketing : a value-driven approach. BJL  BOOK 2010
HF 5415.1263 B6    
      Business marketing / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. BJL  BOOK 2005
      Business to business market research / Martin P. Block, Tamara S. Block. BJL  BOOK 2005
HF 5415.1263 B9 : Business marketing : an interaction and network perspective / edited by Kristian Möller and David Wilson.; BJL     
      Business marketing : an interaction and network perspective / edited by Kristian Möller and David Wil BJL  BOOK 1995
HF 5415.1263 D2 : AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.; BJL     
      AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger BJL  BOOK 1997
HF5415.1263 .F545 2014eb : Field guide to case study research in business-to -business marketing and purchasing [electronic resource] / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].; Online materials     
      Field guide to case study research in business-to -business marketing and purchasing [electronic reso Online materials  EBOOKS 2014
HF 5415.1263 I4 : Industrial networks : a new view of reality / edited by Bjorn Axelsson and Geoffrey Easton.; BJL     
      Industrial networks : a new view of reality / edited by Bjorn Axelsson and Geoffrey Easton. BJL  BOOK 1992
HF5415.1263 .M365 2005 : Business to business market research : understanding and measuring business markets / Ruth McNeil.; Online materials     
      Business to business market research : understanding and measuring business markets / Ruth McNeil. Online materials  EBOOKS 2005
HF 5415.1263 M6 : B2B marketing : a radically different approach for business-to-business marketers / Steve Minett.; BJL     
      B2B marketing : a radically different approach for business-to-business marketers / Steve Minett. BJL  BOOK 2002
HF 5415.1263 M8 : Business-to-business marketing : a strategic approach / Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt.; BJL     
      Business-to-business marketing : a strategic approach / Michael H. Morris, Leyland F. Pitt, and Earl BJL  BOOK 2001
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